About

Mariya Honcharova, CPA, CA

A senior Canadian tax professional with 15+ years advising complex, multi-jurisdictional private businesses, family offices, and private equity firms.

Mariya Honcharova, CPA, CA — Principal, MH Advisory
CPA, CA
Chartered Professional Accountant, Ontario

Education & Training

  • CICA In-Depth Tax Course, Parts I & II
  • Corporate Reorganizations (In-Depth)
  • iBBA (Honours), Schulich School of Business, York University

"Let's talk, plan, and optimize — your tax position today, and your family's wealth for the years ahead."

Mariya Honcharova, CPA, CA

Professional Profile

Mariya is a senior Canadian tax professional with 15+ years advising complex, multi-jurisdictional private businesses, family offices, and private equity firms. A former Partner at RSM Canada with Big 4 roots at Deloitte, she brings deep technical expertise alongside a demonstrated ability to navigate sensitive family, ownership, and C-suite dynamics with clarity and discretion.

Trusted by owners, CFOs, legal counsel, and family advisors, Mariya translates complex tax positions into clear, actionable advice — managing competing stakeholder expectations through estate transitions, M&A events, and major business decisions.

Why a Boutique Practice

Large firms develop extraordinary expertise. The people are excellent, the technical depth is real, and the reputation matters. But the model carries trade-offs that become visible over time.

Clients who pay for senior-level advice don't always receive senior-level attention throughout an engagement. Projects accumulate coordination overhead. Billing rates reflect the cost structure of the firm rather than the value of the advice. And in the middle of managing a large practice, the conversations that matter most — the ones that happen before a decision is made, while there's still room to plan — get crowded out.

The clients who feel this most acutely are owner-managed businesses. The work they need isn't identical to what a much larger company requires — but an estate freeze, a reorganization, or a sale structure has to be designed by someone of the same calibre regardless of the size of the business behind it. Get it wrong at ten million and the consequences are proportionally just as severe.

Yet these owners sit below the threshold where a national firm's service model is built to serve them well. So they either pay rates calibrated to a different kind of client, or they work with advisors who handle compliance capably but reach for the phone when a freeze or a section 85 rollover comes up.

For a business that represents most of an owner's net worth, neither is a good outcome. This practice exists to close that gap.

Career

Principal and Founder
Mariya Honcharova Professional Corporation (MH Advisory)
2026 — Present
Boutique tax compliance and advisory practice focused on owner-managed businesses. Estate, succession and family office planning; sale and purchase readiness; ongoing tax planning for business owners. Toronto / GTA.
Tax Partner & Enterprise Account Leader
RSM Canada — Toronto, ON
Multiple years — Partner for 3+ years
Led tax advisory across a portfolio of private businesses, family offices, and private equity clients. Directed estate freezes, pipeline and post-mortem planning, family trust structuring, and corporate reorganizations. Directed buy-side and sell-side tax due diligence across multi-jurisdictional M&A transactions. Negotiated CRA audits, transfer pricing reviews, and GAAR assessments. In later years, also led non-tax consulting workstreams on complex PE engagements.
Manager / Senior Analyst / Analyst, Tax
Deloitte Canada — Private Company Services
Earlier career
Built technical foundations across corporate tax, reorganizations, and CRA controversy. Reviewed year-end provisions and corporate returns for large CCPCs in real estate and manufacturing. Managed CRA and provincial audits, prepared voluntary disclosures, fairness requests, and notices of objection. Assisted in drafting and implementing step plans and reorganizations under ss. 55, 85, 86, 88, 97 and 98 ITA.

Areas of Expertise

Estate freezes & succession structures Family office & estate planning Corporate reorganizations (ss. 55, 85, 86, 88, 97, 98) Pipeline & post-mortem planning Discretionary & alter ego trusts CCPC passive income rules M&A tax due diligence (buy & sell side) Pre-sale readiness & purification Partnership & joint venture structures T2, T1, trust & partnership compliance CRA audit defence & controversy Tax accounting & deferred tax provisions

Approach

The most valuable advice a tax advisor can give happens in the conversation before the decision — not in the memo that explains what already happened. That's the standard this practice is built to meet.

The client base is intentionally focused. Every client works with Mariya directly — no handoffs, no junior staff managing the relationship. Questions get answered by the person who understands the file.

Much of this work sits at the intersection of tax, family, and business. Estate transitions and business sales are rarely purely technical exercises; they involve people with different interests, different information, and different levels of comfort with what's being proposed. Translating complex positions into plain language — and managing competing expectations honestly — is as much a part of the work as the structuring itself.

Let's see if we're a fit.

This practice works with a focused group of clients. If your situation calls for senior-level attention, let's have a conversation.

Get in Touch